All of the above are only proof that whoever Deadpool movie’s marketing team is, they want the promo campaign to be as funny and as “in your face” as the character is. And that’s what makes this movie on top of other Marvel hero movies. Everything is connected and well linked to the main character.
People are coming to see the film because of the character — if you think about it, there is no particular action that attracts people or a very intriguing story we, fans, know of and those are the reasons we want to see the movie for. No.
We go in cinemas because of Deadpool, the character. And the ads are enforcing our curiosity and excitement showing him how he really is — either full of self esteem, funny, charismatic or childish.
The ads do not show in his glory with the war happening behind him or him saving the day or fighting the villain, those themes are already overused and boring. They are doing it “Deadpool” style because, yes, that “style” really exists now!