Packaging in United Kingdom looks something like this for big bottles (1,75 ml):
Packaging for the Cans in the United Kingdom and Ireland is based on the silver can (as is the American packaging, you will see below):
As for the main worldwide packaging, America especially, the main product communicated through the tagline is still the can. In America they also have another flavour, the Zesty Blood Orange which has not been release into the UK. Nor has the Ginger Lime, not yet at least. But British do get the Exotic Mango, Feisty Cherry and the Peach.
As we can see, for the cans the company still kept the silver Diet Coke can … Because they Can … but added a bit of colour to make it more appealing to the eye of the customer. It’s not a bad packaging design if you ask me.
But why the can? Why not the glass bottle? It definitely isn’t just because you Can have a word play with the word but it’s more to match the target audience’s lifestyle from today: always on the go, always open to new opportunities, always busy, always trying something new. The can is easy to pick up, use, put in your purse or gym bag.